How a Fake Cartoon Band Made “Sugar Sugar” the Biggest Selling Hit Single of 1969
Rock critic Lester Bangs described bubblegum pop as “the basic sound of rock ‘n’ roll – minus the rage, fear, violence and anomie.” The short-lived genre had its roots in the Please Please Me era of the Beatles’ minus the sex and the sarcasm. But from the Beatles we can trace a pretty solid path to the Archies. Not that we deserved this band as an inevitability, but the cartoon concoction is one of a thousand variants from that infectious strain of post-war pop. The Archie’s lasting legacy is one single: the bonafide earworm, “Sugar Sugar.” Written by Jeff Barry and Andy Kim, it was a real number one single (it knocked the Rolling Stones’ “Honky Tonk Woman” off the throne in 1969) sung by a completely fake band, namely the cast of Archie Comics, the five or six perpetual teenagers that have been around since 1941. How we got there, we must go back to the Beatles. Once the Fab Four had started to quickly outgrow their innocent image, King Features turned the four into a Saturday M
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