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The Origins of the Word “Gaslighting”: Scenes from the 1944 Film

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You’re not going out of your mind. You’re slowly and systematically being driven out of your mind. —  Joseph Cotton  to  Ingrid Bergman  in the 1944 film  Gaslight . Remember when the word “gaslighting” elicited knowing nods from black and white film buffs… and blank stares from pretty much everyone else? Then along came 2016, and gaslighting entered the lexicon in a big way. Merriam-Webster  defines  it as the “psychological manipulation of a person usually over an extended period of time that causes the victim to question the validity of their own thoughts, perception of reality, or memories and typically leads to confusion, loss of confidence and self-esteem, uncertainty of one’s emotional or mental stability, and a dependency on the perpetrator.” Of course, you knew that already! “Gaslighting” is unavoidable these days, five years after it was named 2016’s “most useful” and “likely to succeed” word by the  American Dialect Society ....
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How to Charge What You Are Worth as a Creative Professional.

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If you are having difficulty knowing what to charge, then check out your competition and find out what theyíre doing. Find out if they post prices or fees on their website or if they have "packages"  deals.  Do they have payment options? While you are researching, keep in mind just because your competition is charging one way it is not necessarily how you should be charging. One of my clients is a business and life coach.  Most coaches charge for a set number of scheduled phone meetings, which seems to be a standard for "the coaching industry," but that doesnít mean itís the best way. I encourage my clients to charge fees that match who their clients are and what they are trying to accomplish. Itís very refreshing to do what works for you and not necessarily follow the "industry standard."  If you donít feel comfortable with the way your industry charges, by all means, change it.  Just because the industryís doing it doesnít mean that itís right. ...
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Google Unveils a Digital Marketing & E-Commerce Certificate: 7 Courses Will Help Prepare Students for an Entry-Level Job in 6 Months

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During the pandemic, Google launched a series of Career Certificates that will “prepare learners for an entry-level role in under six months.” Their first certificates focused on Project Management , Data Analytics , User Experience (UX) Design , IT Support  and IT Automation . Now comes their latest–a certificate dedicated to Digital Marketing & E-commerce . Offered on the Coursera platform, the Digital Marketing & E-commerce Professional Certificate consists of seven courses , all collectively designed to help students “develop digital marketing and e-commerce strategies; attract and engage customers through digital marketing channels like search and email; measure marketing analytics and share insights; build e-commerce stores, analyze e-commerce performance, and build customer loyalty.” The courses include: Foundations of Digital Marketing and E-commerce Attract and Engage Customers with Digital Marketing From Likes to Leads: Interact with Customers Online Thin...
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